South African track hero Caster Semenya was named as
She was surprised at the company’s headquarters in Johannesburg where she was welcomed by the Soweto Gospel Choir and throngs of Discovery employees.
“I am elated to be a part of such a dynamic team, to represent a brand that echoes my values on and off the track on the quest for a healthier lifestyle and inspiring action in others,” Semenya said.
“I have experienced many proud moments and a proudly South African company with a global reach backing me is one of my highlights this year.”
The two-time Olympic gold medallist and triple world champion will represent the company on a global
British Vitality Ambassadors include track and field athlete, Jessica Ennis-Hill, England Test cricket captain Joe Root as well as Generali Vitality ambassador Angelique Kerber, who is the current world No. 1 in women’s singles tennis.
Discovery chief marketing officer Firoze Bhorat said Semenya shared the same values as the company and hoped their partnership would encourage the importance of healthy lifestyle choices and physical activity.
“Sport has the power to unite us all. And, it helps young people to further their social, academic and leadership skills,” Bhorat said.
“Caster has fought to reach Olympic greatness and also for dignity, justice and human rights for all people. We are proud to call Caster Semenya a Discovery Vitality Ambassador.”